When Setting Objectives for the Whole Firm,top Management Should

question 85

Multiple Choice

When setting objectives for the whole firm,top management should

• A)involve the marketing manager in the process.
• B)set objectives that focus on the highest possible immediate profit potential.
• C)stick to general objectives,in order to maintain flexibility.
• D)set objectives beyond what can actually be achieved,so everyone will work harder.
• E)All these approaches are useful when setting objectives.

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