A First Step in Evaluating Marketing Opportunities Is To

question 191

Multiple Choice

A first step in evaluating marketing opportunities is to:

• A) decide which markets the firm wishes to enter.
• B) consider the objectives and resources of the firm.
• C) hire a "futurist" as a marketing consultant.
• D) estimate market and sales potentials.
• E) find out if potential competitors are larger.

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Definitions:

Tart Cherry Juice

A beverage made from the juice of tart cherries, often consumed for its health benefits, including reducing inflammation and improving sleep quality.

Positive Nutritional Consequences

The beneficial effects on health and wellness that result from consuming a balanced and nutritious diet.

Bitter/Sour Taste

Sensory experiences elicited by certain chemicals that are interpreted by the taste buds as either bitter or sour.

Deprivation

A state where an individual or organism lacks a substance or stimulus that is considered necessary or desirable.