A Marketing Manager May Ethically and Actively Seek Information About

question 132

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

• A) searching a firm's public website.
• B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
• C) using computer "hackers" to break into a competitor's computer network.
• D) hiring people from competing firms and then asking them confidential information about the competitor.
• E) spying on competitors to obtain trade secrets.

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Definitions:

Correlated Changes

Refers to situations where two or more variables move in relation to each other.

Economy

The large set of inter-related production and consumption activities that aid in determining how scarce resources are allocated.

Market Portfolio

A theoretical bundle of investments that includes every available asset in the market, weighted by market capitalization.