Which of the Following U

question 53

Multiple Choice

Which of the following U.S. marketing managers is about to make a serious mistake?

• A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade."
• B) "We are refocusing on senior citizens, since they will be a growing market for many years."
• C) "We are developing special swimsuit designs for older women as that market is very large and growing."
• D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
• E) None of these marketing managers seems headed for a mistake.

---

Definitions:

Consumption Awareness

Consciousness regarding the impact of one’s consumption habits on economic, environmental, and social aspects.

Differentiated Marketing

A marketing strategy in which a company targets several market segments with a unique product or service offering for each.

Product Specialization

A strategy where a business focuses on the production and development of a particular product or range of products, often to achieve higher levels of efficiency and expertise.

Economies of Scale

Cost advantages obtained due to increased production levels, where the cost per unit of production decreases as the volume produced increases.