When Using Screening Criteria to Evaluate Opportunities

question 253

Multiple Choice

When using screening criteria to evaluate opportunities,

• A)marketers must try to match opportunities to the firm's resources and objectives.
• B)quantitative but not qualitative criteria should be considered.
• C)opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D)the firm's weaknesses should be ignored.
• E)All these answers are correct.

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Definitions:

Automatic Facial Coding

A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.

Eye Tracking

A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.

fMRI

Functional Magnetic Resonance Imaging, a method of brain imaging that monitors neural activity through observing blood flow variations.

EEG

Electroencephalography, a non-invasive method used to record electrical activity of the brain through sensors placed on the scalp, often used in neuroscience research and medical diagnostics.