What Term Refers to the Controllable Variables the Company Puts

question 163

Multiple Choice

What term refers to the controllable variables the company puts together to satisfy a target group?

• A)target marketing
• B)marketing strategy
• C)direct marketing
• D)mass marketing
• E)marketing mix

---

Definitions:

Court

An institution established to administer justice through the interpretation of laws and the adjudication of legal disputes.

Writ of Mandamus

A court order mandating that a public agency or governmental body perform an act required by law when it has neglected or refused to do so.

Writ of Certiorari

A court order requesting the lower court to deliver its record in a case so that the higher court may review it.

Building Permit

Official authorization issued by a local government or regulatory authority to construct, alter, or demolish a building or structure.