Which of the Following Statements About Target Marketing Is NOT

question 48

Multiple Choice

Which of the following statements about target marketing is NOT correct?

• A)Target marketing is not mass marketing.
• B)Mass marketers cannot do target marketing.
• C)Target marketing can mean big markets and profits.
• D)Marketing-oriented managers practice "target marketing."
• E)Target marketing aims at a marketing mix that is tailored to fit specific target customers.

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Definitions:

Opportunity Cost

Opportunity cost refers to the value of the best alternative forgone when a decision is made to pursue a certain action.

Go to College

Refers to the process where individuals enroll and attend an institution of higher education, often to pursue a degree or additional training.

Earn a Degree

Earn a Degree refers to the completion of a course of study at a college, university, or other educational institution, culminating in the receipt of a diploma or certificate.

Fallacy of Composition

The logical error of assuming what is true of a part is necessarily true for the whole.