When a Customer Who Buys Two Apple IPhones,an Apple IMac

question 160

Multiple Choice

When a customer who buys two Apple iPhones,an Apple iMac computer,and Apple TV over a period of several years,Apple's marketing managers should be thinking about

• A)diversification.
• B)mass marketing.
• C)differentiation.
• D)customer lifetime value.
• E)customer feedback loops.

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Definitions:

Categorization

The cognitive process of grouping things based on shared characteristics or properties.

Musical Instrument

An object or device created or adapted to produce musical sounds.

Grand Piano

A large, full-bodied musical instrument with horizontally strung strings, producing a wide range of piano sounds.

Electronic Keyboard

An Electronic Keyboard is a musical instrument that uses electronic circuits to generate sounds in various tones and rhythms.