Customer Lifetime Value

question 113

Multiple Choice

Customer lifetime value

• A)emphasizes a short-run approach to marketing management.
• B)is basically a historical measure of how profitable a firm has been in the past.
• C)applies to firms that target final consumers but not to firms that target business customers.
• D)will increase if a firm increases its market share with a particular strategy.
• E)considers what a customer purchases from a company over the lifetime of the relationship.

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