Which of the Following Firms Is Exploring a Market Development

question 167

Multiple Choice

Which of the following firms is exploring a market development opportunity?

• A)The Coleman camping gear company boosts sales of popular lanterns by setting up promotional displays at well-attended outdoor events.
• B)Campbell's targets health-conscious consumers with a new line of low-sodium soups.
• C)McDonald's opens two upscale hotels in Switzerland to serve families and business travelers.
• D)The E-Z-Go golf cart company begins selling golf carts for use in malls,factories,and airports.
• E)Mammoth Mountain Ski Resort offers horseback riding and a mountain bike park for summer visitors.

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Definitions:

Past Consideration

A legal concept indicating that an act done before a contract is made is not valid consideration for the contract.

"The Answer"

Often used metaphorically to denote a solution or response that resolves a question or problem comprehensively.

Consideration

Something of value that is exchanged between parties in a contract, making it legally binding.

Illusory Promise

A situation in which a party appears to commit to something but really has not committed to anything. It is not a promise and thus not consideration.