If Frito-Lay (Which Has Products in Almost All the Submarkets

question 119

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of its markets,it would be pursuing a ________ opportunity.

• A)diversification
• B)market penetration
• C)product development
• D)mass marketing
• E)market development

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Definitions:

Mitochondria

Organelles within cells that produce energy through the process of cellular respiration.

Energy Output

The amount of energy produced and released by a process or system, such as during physical activity or by a power plant.

Mitochondria

Membrane-bound organelles found in the cytoplasm of eukaryotic cells, involved in producing energy through the process of oxidative phosphorylation.

Lysosomes

Lysosomes are membrane-bound organelles that contain enzymes used for digesting macromolecules, old cell parts, and foreign invaders.