Marketing Managers Should View Potential Customers as

question 324

Multiple Choice

Marketing managers should view potential customers as

• A)all alike.
• B)all having the same needs.
• C)always wanting to meet needs in the same way.
• D)grouped into segments of similar consumers.
• E)being of different types,but all having the same characteristics.

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Definitions:

Attempt

An effort to achieve or complete a difficult task or action.

Polygraph Test

A lie detection examination that measures physiological responses, such as blood pressure, pulse, and perspiration, to determine truthfulness.

True Statements

Assertions that are in accordance with facts or reality, accurately reflecting what is the case.

U.S. Population

The total number of people living in the United States.