Which of the Following Statements About Target Marketing Is NOT

question 48

Multiple Choice

Which of the following statements about target marketing is NOT correct?

• A)Target marketing is not mass marketing.
• B)Mass marketers cannot do target marketing.
• C)Target marketing can mean big markets and profits.
• D)Marketing-oriented managers practice "target marketing."
• E)Target marketing aims at a marketing mix that is tailored to fit specific target customers.

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