Estimating a Customer's Lifetime Purchasing Potential Is Important Because It

question 158

Multiple Choice

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

• A) make a quick sale on a product.
• B) decide whether to place ads online or in magazines.
• C) recognize that mass marketing is the best way to reach customers.
• D) select the right channel of distribution.
• E) devise long-range plans and strategies for building customer relationships.

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Definitions:

Limited Liability

This is a legal structure that protects business owners' personal assets from being used to pay off business debts and liabilities.

Financial Information

Data related to the financial status of a company, including income statements, balance sheets, and cash flow statements.

Decision

The process of making choices or identifying a course of action from several alternatives, often based on information or data analysis.

Relevant

Pertinent or related to the matter at hand, especially in the context of decision-making.