Developing a Set of Specific Qualitative and Quantitative Screening Criteria

question 291

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria

• A)increases the different opportunities-and strategy possibilities-in the market.
• B)can make it difficult to zero in on the best target market and marketing mix.
• C)cannot help eliminate the potential of strategies that are not well suited for the firm.
• D)can help a manager define in which business and markets the firm wants to compete.
• E)highlights advantages of a strategy but does not make it clear why you should select that strategy.