Differentiation

question 57

Multiple Choice

Differentiation

• A)helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B)means that the marketing mix is similar to what is available from a competitor.
• C)often requires that the firm fine-tune all the elements of its marketing mix to the specific needs of a distinctive target market.
• D)is less obvious to target customers when there is a consistent theme integrated across the "Four Ps" decision areas.
• E)can only be based on one important element of the marketing mix.

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Definitions:

Optic Disk

The point in the back of the eye where the optic nerve connects to the retina, devoid of photoreceptors.

Visual Fields

The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.

Optic Nerve

The nerve that transmits visual information from the retina to the brain.

Lens

A transparent structure in the eye that focuses light onto the retina to create clear images.