When Colgate Encourages Its Current Customers to Brush More Often

question 44

Multiple Choice

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them,which market opportunity is Colgate pursuing?

• A)market development
• B)product development
• C)diversification
• D)market penetration

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Definitions:

Anticonformity

The deliberate opposition to social norms and conventions, where individuals choose to behave in ways distinctly different from or against the expected norms.

Independence

The state or condition of being free from reliance on, control by, or influence from others, often associated with self-sufficiency.

Group Size

Refers to the number of individuals forming a social or working group, affecting dynamics and outcomes of group processes.

Social Comparison

The process of comparing oneself to others in order to evaluate or enhance one's own abilities or opinions.