When a Firm Tries to Increase Sales by Offering New

question 188

Multiple Choice

When a firm tries to increase sales by offering new or improved products to its present markets,it is called

• A)mass marketing.
• B)product development.
• C)market penetration.
• D)diversification.
• E)market development.

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Definitions:

Differential Association

A theory suggesting that individuals learn criminal behavior through their interactions and communications with others involved in crime.

Corporal Punishments

Physical punishment, such as spanking or caning, used to discipline an individual, typically a child.

Branding

The process of creating a unique image, name, and identity for a product or service in the consumer's mind.

Amputation

The surgical removal of a body part, typically a limb or extremity, due to injury, disease, or surgery.