Which of the Following Statements About the Universal Functions of Marketing

question 37

Multiple Choice

Which of the following statements about the universal functions of marketing is FALSE?

• A)These functions do not have to be performed in all macro-marketing systems.
• B)How the functions are performed may differ among nations and economic systems.
• C)Who performs the functions may differ among nations and economic systems.
• D)These functions help to overcome discrepancies of quantity and assortment.

---

Definitions:

Net Present Value

A method used in capital budgeting to evaluate the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows.

Present Value Index

A calculation that compares the present value of cash inflows to the initial investment, often used in capital budgeting.

Compound Interest

The calculation of interest on the initial principal and also on the accumulated interest of previous periods.

Average Rate of Return

A method of determining the profitability of an investment by dividing the average annual profit by the initial investment cost.