In Macro-Marketing

question 348

Multiple Choice

In macro-marketing,

• A)no universal marketing function is completely eliminated.
• B)the objectives of the individual firm are the most important.
• C)functions should not be shifted or shared.
• D)intermediaries are unnecessary.
• E)activities of individual organizations are emphasized.

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Definitions:

Noncumulative Preferred Stock

Preferred shares that do not entitle the holder to claim dividends missed in the past if the company decides not to distribute dividends in a given year.

Stock Split

A corporate action that increases the number of a company's outstanding shares by dividing each share, which in turn reduces the price per share, making the stock more accessible to investors.

Basic Earnings Per Share

A measure of a company's profitability that shows how much of its profits are allocated to each share of common stock.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, though the market capitalization remains unchanged.