Which of the Following Statements About the Five Stages in Marketing

question 179

Multiple Choice

Which of the following statements about the five stages in marketing evolution is true?

• A)Few firms have graduated to the marketing company era.
• B)The sales era continued until at least 1950 for most firms.
• C)In the marketing department era,firms began to do long-run planning.
• D)The production era was the first era to evolve.

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Definitions:

Arrival Rate

The frequency at which entities arrive in a system, typically measured per unit of time.

Little's Law

A theorem in queuing theory that states the long-term average number of customers in a stationary system is equal to the long-term average effective arrival rate multiplied by the average time a customer spends in the system.

Mean Service Rate

The average rate at which a service process completes or services customers in a given time period.

Probability

The likelihood of an event happening, measured on a scale from 0 (impossibility) to 1 (certainty).