Which of the Following Is NOT an Example of a Marketing

question 203

Multiple Choice

Which of the following is NOT an example of a marketing orientation,as opposed to a production orientation?

• A)The role of the company's marketing research is to determine customer needs and how well the company is satisfying them.
• B)The relationship with the customer is based on customer satisfaction before and after a sale,leading to a profitable long-run relationship.
• C)The firm's focus is on reducing its costs.
• D)The role of the company's customer service is to satisfy customers after the sale,so they'll come back again.
• E)Company costs that do not add value to customers should be eliminated.

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Definitions:

Price Discrimination

The practice of selling the same product or service at different prices to different buyers, without a justified cost basis for the price variation.

Bankruptcy

Bankruptcy is a legal process through which individuals or businesses unable to meet their financial obligations can seek relief from some or all of their debts.

Statutory Defense

A defense based on specific statutes or laws that can provide immunity or exoneration to the defendant.

Clayton Act

A piece of federal legislation in the United States enacted to amend antitrust laws by prohibiting certain practices that could lead to monopolies or restrict competition.