The Micro View of Marketing Sees It as the Performance

question 51

True/False

The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

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Definitions:

Immutable Characteristic

A trait or attribute of an individual that cannot be changed, such as race, biological sex, or genetic information.

Personal Identity

The concept of what makes an individual unique in terms of personality, values, and life experiences, contributing to how one perceives oneself.

Discriminate Hiring

The practice of unfairly favoring or rejecting job candidates based on non-job-related characteristics such as race, gender, or age.

Hugo Münsterberg

A German-American psychologist known for his pioneering work in applied psychology, particularly in the fields of industrial and organizational psychology.