Which of the Following Statements Is True About Marketing

question 123

Multiple Choice

Which of the following statements is true about marketing?

• A)It applies to both profit and nonprofit organizations.
• B)It is another name for selling and advertising.
• C)The process should pick up where the production process ends.
• D)Marketing people should expect that the production department will determine what goods and services are to be developed.

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Definitions:

Reinforcers

Stimuli, events, or conditions that increase the likelihood of a behavior being repeated.

Self-Modification Program

A self-directed plan designed to change one's behavior or habits through a structured process of self-observation, goal-setting, and reinforcement.

Positive Reinforcement

In behaviorism, a process by which the likelihood of a specific behavior is increased through the use of a reward following the desired behavior.

Empirical

Empirical refers to information acquired by observation or experimentation, basing knowledge on empirical evidence is foundational in science.