The Aim of Marketing Is to

question 155

Multiple Choice

The aim of marketing is to

• A) help create a pure subsistence economy.
• B) eliminate the need for exchanges.
• C) persuade customers to buy the firm's product.
• D) identify customers' needs and meet those needs so well that the product almost "sells itself."
• E) facilitate a single transaction.

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Definitions:

25%

A fraction or percentage representing one quarter of a total amount or group.

Personalities

Refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Lifestyles

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Mates

Companions or friends often used to describe close relationships among people.