Macro-Marketing

question 275

Multiple Choice

Macro-marketing

• A)emphasizes how the whole marketing system works.
• B)considers how marketing affects society,but not how society affects marketing.
• C)matches homogeneous supply and demand.
• D)is mainly concerned with the activities of individual organizations.

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Definitions:

Heritability

The degree to which the variations in a trait from one person to another can be attributed to genetic factors.

Hypersensitivity

An exaggerated or inappropriate response by the immune system to a substance that is normally harmless.

Transitivity

The ability in logic and mathematics to understand that if a relationship exists between A and B, and B and C, then that relationship exists between A and C.

Plasticity

The capacity of the brain to change and adapt in response to experience, learning, or injury.