Which of the Following Is True of the Universal Functions

question 223

Multiple Choice

Which of the following is true of the universal functions of marketing?

• A)They may not be required in all macro-marketing systems.
• B)Not every firm must perform all of the marketing functions.
• C)Responsibility for performing them cannot be shifted or shared.
• D)All goods and services require all the functions at every level of their production.

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Definitions:

High-Context

Communication style where most of the information is either in the physical context or internalized in the person, with little in the coded, explicit part of the message.

Low-Context

A communication style that relies on explicit, direct, and detailed verbal messages for understanding.

Active Listening

A communication technique that involves paying full attention to the speaker, understanding their message, and responding thoughtfully.

Directions Of Communication

Refers to the pathways or routes that communication takes within an organization, including upward, downward, and horizontal flows.