The Three Basic Ideas in the "Marketing Concept" Are

question 146

Multiple Choice

The three basic ideas in the "marketing concept" are

• A)customer satisfaction,resource efficiency,and sales maximization.
• B)customer satisfaction,total company effort,and sales growth.
• C)resource efficiency,sales growth,and profit maximization.
• D)customer satisfaction,marketing manager as chief executive,and profit.
• E)customer satisfaction,total company effort,and profit.

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Definitions:

Economic Performance

A measurement of how well an economy, sector, or company is performing in terms of income, output, and growth.

Stockholders' Equity

The portion of a company's assets that belongs to the shareholders, calculated as the difference between total assets and liabilities.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership of a portion of a company.