A Producer with a Marketing Orientation Is MOST Likely to

question 117

Multiple Choice

A producer with a marketing orientation is MOST likely to

• A)distribute the product according to customer needs.
• B)distribute the product in as many retail outlets as possible.
• C)provide overnight express shipping at an extra cost.
• D)use e-commerce as a key element in distribution.
• E)distribute directly from the producer to the consumer.

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Definitions:

Tall Structure

An organization structure that has narrow spans of control and many hierarchical levels.

Wider Spans of Control

Refers to a leadership approach where a single manager or supervisor oversees a larger number of subordinates, indicating a flatter organizational structure.

Management Costs

Expenses associated with directing and controlling a business or organization.

Organic Design

A management and organizational structure approach emphasizing adaptability, teamwork, and decentralized decision-making.