In a Firm Operating as a Total System to Implement

question 102

Multiple Choice

In a firm operating as a total system to implement the marketing concept,

• A)the whole company is customer-oriented.
• B)there are no departments.
• C)product planning is under the control of the production or engineering departments.
• D)the marketing manager directs and controls all company activities.
• E)None of these answers is correct.

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Definitions:

Contingency Approach

The contingency approach posits that management effectiveness depends on the fit between situational variables and managerial actions or strategies.

Manage People

The process of leading, guiding, and overseeing the work of others to ensure organizational goals are met.

Research Approach

The comprehensive strategy or methodology employed in conducting scientific or scholarly investigation to systematically gather, analyze, and interpret data.

Industrial Engineering

A branch of engineering focused on optimizing complex processes, systems, or organizations by improving productivity, efficiency, and safety.