The Total System View of the Marketing Concept Builds on the Idea

question 131

Multiple Choice

The total system view of the marketing concept builds on the idea that

• A)sales should be the firm's high-level objective.
• B)a company should not have specialized departments.
• C)each department in an organization should do what it does best.
• D)all departments-not just marketing-should be guided by customer needs.
• E)None of these answers is correct.

---

Definitions:

Corporate Jet

A private aircraft owned or leased by a corporation, used to transport company executives, employees, or clients.

Financing

The process of providing funds for business activities, making purchases, or investing, through various means such as loans, equity, or bonds.

Employee Stock Options

A form of compensation provided to employees, giving them the right to buy the company's stock at a set price after a certain period.

Ownership Stake

The percentage of a company's shares owned by an individual or entity, representing a portion of the company's equity.