Examlex
Customer value typically would NOT be impacted by a marketing manager's decisions concerning:
Complements
Goods or services that are used together, where an increase in the consumption of one leads to an increase in the consumption of the other.
Law of Supply
The principle that, other things equal, an increase in the price of a good leads to an increase in the quantity supplied, and vice versa.
Price
The amount of money required to purchase a good or service, representing the value that consumers or buyers are willing to pay.
Good
An item or service that satisfies human wants and provides utility, which can be transferred from one person to another.
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