Which of the Following Criticisms Focuses Most Directly on a Macro

question 25

Multiple Choice

Which of the following criticisms focuses most directly on a macro view of marketing,rather than on a micro view?

• A)Products often wear our right after the warranty expires.
• B)Much TV advertising is annoying.
• C)Marketing exploits the poor and the uneducated.
• D)Prices for very similar products vary a lot from store to store.
• E)Door-to-door salespeople are trained to be pushy.

Identify the role and techniques of social listening in managing company reputation online.

Know the ethical concerns and guidelines in digital and social media marketing.

Understand the importance of engagement and metrics in assessing social media performance.

Acknowledge the roles of search engines and search engine optimization in online experiences.

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Definitions:

Contributed Capital

Funds that investors provide to a company in exchange for equity, including the value of stock plus any additional paid-in capital.

Stock Option Plan

A compensation scheme in which employees are given the option to purchase company stock at a discounted price, intended to align their interests with those of the company's shareholders.

Employee Turnover

The rate at which employees leave a company and are replaced by new employees, indicating the stability and retention capacity of a workplace.