Figure 3-7 
-Refer to Figure 3-7.Assume that the graphs in this figure represent the demand and supply curves for frozen yogurt.Which panel describes what happens in the market for frozen yogurt when the price of ice cream,a substitute product,increases?
Definitions:
SKU
Stock Keeping Unit, a unique identifier for each distinct product and service that can be purchased.
GATT
General Agreement on Tariffs and Trade, a multilateral agreement regulating international trade, aimed at reducing tariffs and other trade barriers to promote economic cooperation and free trade.
Self-actualization
The achievement of realizing one's inherent abilities and potentials, viewed as a natural desire or necessity found in all individuals.
Repositioning
The process of changing the market's perception of a product or brand, often aiming to target a new demographic or market segment.
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