Article Summary World Tourism Day 2017,with Its Official Celebration on September 27

question 11

Multiple Choice

Article Summary
World Tourism Day 2017,with its official celebration on September 27 in Qatar,was focused on sustainable tourism.Established by the United Nations World Tourism Organization (UNWTO) ,World Tourism Day has been celebrated since 1980,and the theme for 2017 was the "International Year of Sustainable Tourism for Development." The event was designed with two sessions: one focused on 'Tourism as a driver of economic growth',and the other 'Tourism and the Planet: committed to a greener future'.With over 1.2 billion travellers crossing international borders in 2016,and that number expected to grow to 1.8 billion by 2030,sustainable tourism is viewed by many as an important catalyst for diversification and economic growth.
Source: Vicky Karantzavelou," World Tourism Day 2017 celebrated on the theme Sustainable Tourism - a Tool for Development," traveldailynews.com,August 14,2017
-Refer to the Article Summary.Assume that more global tourist destinations begin to offer and publicize sustainable tourism to American tourists and,due to the growing number of millennials attracted to sustainability,more Americans choose to embrace sustainable tourism.All else equal,what will happen to the equilibrium price and equilibrium quantity in the market for sustainable tourism as a result of these two factors?

• A)Equilibrium price may increase or decrease,and equilibrium quantity will decrease.
• B)Equilibrium price will increase and equilibrium quantity may increase or decrease.
• C)Equilibrium price will decrease and equilibrium quantity may increase or decrease.
• D)Equilibrium price may increase or decrease,and equilibrium quantity will increase.

Describe the importance and application of relationship marketing in building long-term customer relationships.

Understand the impact of societal and cultural factors on consumer behavior including the influence of popular culture and big data.

Discuss the evolution of consumer behavior analysis from buyer behavior to a more comprehensive approach.

Apply demographic trends and segmentation for creating targeted marketing opportunities.

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Definitions:

Sum of Squares

Sum of squares is a statistical technique that measures the dispersion or variation within a data set, by summing the squares of deviations from the mean.

Multiple Coefficient of Determination

A statistic that represents the proportion of variance in a dependent variable that is predictable from a set of independent variables.

Dependent Variable

The outcome variable in a study, experiment, or statistical model that is influenced or predicted by another variable (or variables).

Multiple Regression Model

An analysis technique in statistics that employs numerous independent variables to forecast the result of a target variable.