________ Occurs When One Party Takes Advantage of Having More

question 133

Multiple Choice

________ occurs when one party takes advantage of having more information than another party about the attributes of the good or service they will exchange.

• A)A negative externality
• B)Moral hazard
• C)A transaction cost
• D)Adverse selection

Identify effective communication strategies for reaching target markets.

Understand the concept of the market being composed of people with both desire and ability to buy.

Recognize the role of environmental forces in shaping marketing decisions.

Understand how discovering consumer needs leads to the development of new products.