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When net exports equal zero,the economy is in macroeconomic equilibrium.
Unaided Recall
A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.
Category of Need
Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.
Resonance
The extent to which a brand or message meaningfully connects with or impacts its audience or target market.
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