Examlex
Which of the following is not counted in M1?
Business Practices
Customary, habitual ways of operation that are considered standard within a particular business or industry.
Hypocrisy
The behavior of individuals or groups who claim to have moral standards or beliefs to which their actions do not conform.
Primary Research
New research activity undertaken to prepare a communications plan or activity (e.g., a survey, focus group, or other form of research).
Secondary Research
The process of using existing research data or findings from previous studies for a new analysis or insight.
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