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Figure 18-1
-Refer to Figure 18-1.The appreciation of the dollar is represented as a movement from
Geographic Segmentation
The grouping of consumers on the basis of where they live.
Bathing Suit
Clothing designed to be worn for swimming or activities in bodies of water, available in various styles and materials.
Marketers
Professionals or companies that promote, sell, and distribute a product or service.
Customer Loyalty
A customer's willingness to repeatedly return to a company to conduct business due to the positive experiences and satisfaction they have had with that company.
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