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Downward Motors has offered Vicki either a $2,500 rebate or a 2%, 4-year loan on the new SUV she is purchasing for $33,000 with a $3,000 down payment. Vicki has done her research and knows that she can get a 6%, 4-year loan from her credit union. Should Vicki take the rebate or the 2% loan from the dealer? (Show your keystrokes.)
Personal Selling
A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.
Imc Budget
The allocation of financial resources to integrated marketing communication activities, aimed at creating and maintaining effective relationships with target audiences through a consistent brand message.
Purchase Decisions
The process by which consumers decide whether, what, when, from whom, and how much to buy a product or service based on a complex interplay of factors.
Advertising
The act of promoting products, services, or brands through various forms of media to attract and engage consumers.
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