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If an Investor Wants a Higher Level of Return on an Investment,he

question 80

Multiple Choice

If an investor wants a higher level of return on an investment,he or she should expect __________. ​


Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, evaluating the arguments and evidence in support of a particular stance.

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.

Fundamental Attribution Error

The tendency for people to over-emphasize dispositional or personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.

Central Persuasion

A method of influencing that relies on direct, logical, and thought-provoking messages aiming at the central route of the cognitive process.

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