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A(n)_____________ mycelium is a branching network of filaments that rises above the agar growth medium.
Contractual Vertical Marketing System
A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.
Horizontal Marketing System
A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.
Administered Vertical Marketing System
A coordinated marketing system managed by a single channel member to achieve efficient distribution.
Wholesaler-sponsored Voluntary Chains
Agreements between independent retailers and wholesalers to engage in bulk buying and standardized selling practices to compete with large chains.
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