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MATCHING Match the Following

question 71

Multiple Choice

MATCHING
Match the following:
-Right brain hemisphere


Definitions:

Scrambled Merchandising

Selling goods and services that may be unrelated to each other and to the firm’s original business.

Corporate Chain

A series of businesses or retail outlets owned and operated by a single company.

Franchise Arrangement

A type of licensing arrangement where a franchisor allows a franchisee to use its business model and brand for a prescribed period.

Stout

A dark, thick beer with a distinctive malt flavor, originally associated with England.

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