Research Indicates That in Terms of the Effects of Commercials

question 152

Multiple Choice

Research indicates that in terms of the effects of commercials on children,

• A) children are not influenced by TV commercials until after age 8.
• B) children who watch more television are more likely to believe commercial advertising.
• C) from age 3, children can understand the selling intent of TV advertising.
• D) children who are heavy TV viewers are highly educated and sophisticated consumers.

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Definitions:

Ratio

A quantitative relationship between two numbers showing how many times the first number contains the second or is contained by it.

Intermittent Reinforcement

A conditioning schedule in which a response is only sometimes rewarded, leading to more resistant behavioral patterns.

Reinforcer

In the context of behavioral psychology, a stimulus that follows a behavior and increases the likelihood of the behavior being repeated.

Desired Behavior

Refers to the specific actions or reactions an individual or organization aims to elicit from others through various strategies or interventions.