Examlex
Which theorist defined intelligence as the "capacity of an individual to understand the world and the resourcefulness to cope with its challenges?"
Audience's Needs
The requirements or expectations of the target group for which content or communication is designed.
Communication Model
A theoretical framework that describes the process of transmitting information from a sender to a receiver.
Mental Map
An individual's personal, internal representation of the spatial relationships between objects in their environment.
Selective Perception
The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
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