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Describe the project stakeholder's and executive sponsor's roles in choosing strategic projects.
Brand Extension
The use of an existing brand name for a new product or category in the same brand portfolio.
Social Media Presence
The extent to which a brand or individual actively maintains profiles and engages with audiences across social networking platforms.
Customer Relationships
The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.
Word-Of-Mouth-Communication
The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.
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