Operational CRM Supports Back-Office Operations and Strategic Analysis and Includes

question 42

True/False

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

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Definitions:

Segment Margin

The amount of profit or loss generated by a specific segment of a business, after accounting for the direct costs and expenses attributable to that segment.

Traceable Fixed Expenses

Costs that are consistently the same in total but can be directly linked to a specific department, project, or product.

Net Operating Income

A profitability measure that calculates a company's income after operating expenses are subtracted but before deducting interest and taxes.

Break-even Sales

The amount of revenue needed to cover total costs, both fixed and variable, at which point a business neither makes a profit nor incurs a loss.