_________ Mining Analyzes Unstructured Data Associated with Websites to Identify

question 89

Short Answer

_________ mining analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

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Definitions:

Internal Validity

The extent to which a study can demonstrate a causal relationship between variables, minimizing the impact of confounding variables.

External Validity

The extent to which the results of a study can be generalized to other situations and to other people outside of the experimental setting.

Construct Validity

The degree to which a test or instrument measures the theoretical construct or psychological concept it intends to measure.

Population

The total number of people under consideration.