What Is Click-Fraud

question 33

Multiple Choice

What is click-fraud?

• A) The electronic defacing of an existing website.
• B) The abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.
• C) A computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.
• D) An act or object that poses a danger to assets.

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Definitions:

Indifference Curve

A graph showing different combinations of two goods between which a consumer is indifferent, reflecting preferences and trade-offs.

Total Utility

The cumulative satisfaction or value a consumer receives from consuming a particular quantity of goods or services.

Money Income

The total income a person or entity receives in monetary form, including wages, salaries, benefits, and income from investments.

Marginal Rate

A term used to describe the rate at which one variable changes as another variable changes by a single unit, often applied in economic analysis like the marginal tax rate or marginal rate of substitution.