Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Nuts About Southwest

Nuts About Southwest was a pioneering airline blog created by Southwest Airlines, focusing on engaging customers through behind-the-scenes insights and stories.

Southwest Airlines

An American airline known for its low-cost travel options, customer-friendly policies, and an organizational culture emphasizing employee satisfaction and operational efficiency.

Social Media Engagement

The interaction between organizations or individuals with their audience on social media platforms, measured by activities such as likes, shares, and comments.

Connected

Refers to the state of being linked or having established communications with other entities, often used in the context of internet connectivity or networks.